User behavior directly reflects the user experience of H5, so if you want to do a good job in user experience, you must first analyze user behavior, and then figure out user psychological feelings from user behavior . For WeChat H5 activity page, the main user behavior involves the following aspects:
Click Behavior:
When users see some WeChat H5 with interesting and attractive titles, they will click. In addition, the time when users click more frequently is around 12:00 noon and 10:00 pm.
Exit H5:
When the loading time of WeChat H5 exceeds 5 seconds, users will exit the page because they lose patience. Moreover, the content of the WeChat h5 page is not innovative and interesting enough, which will cause users to leave immediately.
Operating Habits:
When most users browse the WeChat h5 page, they are accustomed to switching pages by sliding operations, and when clicking the button, they will be more inclined to the button on the right.
Churn:
The deeper the level of the WeChat h5 page, the more users will be lost. However, the loss rate of the front page is higher than that of the back page. In addition to the low quality of content, the reason for user loss is that the input behavior or interaction behavior is too complicated.
H5 sharing:
According to statistics, the WeChat H5 that users share a lot generally involves profit-driven, social connection, emotional rendering or creative design. The average sharing rate is about 4%, and the highest is about 22%.
Dwell time:
Generally speaking, the average stay time of users on functional WeChat h5 pages is longer than that on display-type WeChat h5 pages, and the user stay time on the first and last pages of each WeChat h5 page will be longer than that in the middle.
Button click:
The click rate of the home button on the WeChat h5 page is high, then drops sharply, and then increases again on the next page. The animation and name of the button will affect its click rate.
Page Tip:
Many users will directly skip the complicated page prompts and directly enter the page interaction. However, if there is no page prompt, the user will continue to use the operation behavior of the previous page, which is likely to cause operation errors.
These user behaviors actually provide good suggestions for WeChat H5 Marketing page design, we have to learn from it The place, improve the bad place, and make a WeChat H5 that users like.
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