Now WeChat mini-programs are also very popular. Many companies, merchants and even individuals think that developing a WeChat mall can enjoy the huge traffic of WeChat and the convenience of instant use, thus bringing considerable dividends to themselves. In fact, it is not the case. Today, Xiaoxi Changliu will discuss with you how to operate the WeChat Mini Program. Mini program mall development is completed, but if the operation of the program mall is neglected, it will often fail to achieve It is a profitable effect, so it is recommended that enterprises and merchants operate Mini Programs from the following aspects.
1. Good product positioning
The positioning of the mall should be determined according to the user portrait.
In the current Internet age, you can only get traffic if you can attract attention.
The most important factor that can attract people is promotional activities or discounts. We have to admit that users are very sensitive to prices, and the homogeneity of products and other shopping malls is serious, and prices vary from high to low. At this time, we have to consider our own The product positioning problem.
On the one hand, by taking the popular route, which is what we call “cost-effectiveness”, we can broaden the profit margin of our products. Generally, we can find merchants with a large number of product resources for cooperation. On the other hand, you can also take the high-quality and high-quality route. With the advantages of the product itself, you can buy back samples, re-photograph, and package stories to form a brand, help the mall expand traffic channels, and increase product profit margins.
Second, increase exposure
The product has a positioning, so the exposure rate of the product is considered. We all know that the exposure rate refers to the number of times it is displayed per unit time, but in the previous e-commerce era, to measure the quality of a product depends entirely on the daily exposure rate in the background, so as to change and improve the overall operation plan of the mall.
The exposure channels of the mini-program mall can be combined with various products of WeChat, starting from the homepage banner, off-channel pages, public account articles, Moments advertisements, member welfare areas, etc., to increase the exposure rate of products and bring about an increase in product sales. increase.
3. Optimize product content
First of all, we have to start with the content and title. For users, the first step is to determine the keywords of the product to be searched, then we need to optimize the title of the product based on these keywords. For example, take the most popular masks recently:
For masks, the keywords are generally positioned as disposable, hygienic, dust-proof and breathable, anti-spray, non-woven fabrics, etc., and the content copy should be as close as possible to the purpose and advantages of the product, such as the rush price of 19.9 yuan, instant delivery, health Hygiene and other content can make your products more attractive and ultimately increase sales.
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Four. Distribution conversion
Small program malls are naturally inseparable from marketing activities. As an important marketing tool to attract customers, the secondary distribution and tertiary distribution systems can help companies and merchants to solve the problem of product sales.
Through invitations, sharing, cashback, comments, exchange and other marketing tools to expand customers, join groups anytime, anywhere, easily solve the problem of new stores, and diversify the combination of group play, guide users to invite friends to buy together, bring you There are a steady stream of orders and customers, and from time to time, regular special promotions are launched, and the products are sold out within a limited time, which stimulates the popularity of the store, solves the backlog of inventory, and thus drives the overall sales.
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