WeChat H5 marketing As the hottest WeChat marketing method today, H5 is crazy on WeChat, everyone It should also be felt, public account push, Moments swiping, WeChat group sharing, etc. H5 pages can be seen in almost any channel. It is no wonder that many marketers and planners want to use H5 to carry out brand promotion and marketing communication. It’s just planning an H5. In fact, there are still many things you need to know. The following editor will tell you about it. H5 planning Promotion, how to achieve the expected effect
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To plan a successful H5 page, the five steps mentioned below must be indispensable. For details, see the following:
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Clarify the communication purpose of WeChat H5
When planning an H5, it is necessary to understand what the H5 is made for. Is it to attract fans’ attention? Or to increase the exposure of the official account? Or to attract users to online or offline?
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Determine the audience of WeChat H5
That is to say, whether the planned H5 is aimed at precise users or mass users, the target user group will directly affect the direction of H5 communication.
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Choose the communication form of WeChat H5
H5 is mainly transmitted through active or passive transmission. If H5 is mainly passive transmission, then the transmission is mainly one-way or two-way.
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Means of encouraging WeChat H5 communication
For example, you can get small gifts by reposting, or you can get certain consumption discounts after reposting.
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Select WeChat H5 promotion channel
After planning and completing an H5, what channels should be used to spread the H5? For example, through WeChat official account, Weibo, WeChat user group, official website, or combined with news media for soft article guidance, or even advertising.
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Aiming at choosing the communication form of WeChat H5, let’s understand the advantages of different communication forms.
Under normal circumstances, if you choose active communication, you need to analyze more user pain points, and it is difficult to implement the planned H5 solution. After all, active communication has higher requirements for creativity and copywriting; on the other hand , passive communication is relatively easier, and the effect will be better, and passive communication is also divided into two forms of one-way and two-way communication. For example, one-way communication means that users directly share H5 to Moments, while two-way communication Let users take the initiative to share H5 with friends, and friends need to click. It can be seen that the H5 of passive two-way communication will be more conducive to users’ communication and clicking on WeChat H5 activities
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