When companies and brands develop official accounts, one thing they usually have to worry about is which one should they choose when registering WeChat official accounts? Just understand their functions clearly and choose
At present, the WeChat official account divides the services and user management capabilities provided to individuals, enterprises and organizations into four types: subscription accounts, service accounts, mini programs, and enterprise WeChat accounts (enterprise accounts). How can I choose the right one from it? We need to understand these four types of public account first.
Introduction to the types of WeChat public accounts
What is the WeChat subscription account?
Provide a new way of information dissemination for the media and individuals. The main function is to convey information to users on the WeChat side; (The function is similar to newspapers and magazines, providing news information or entertainment interesting stories)
Applicable groups: individuals, media, enterprises, governments or other organizations.
Number of mass sending times: Subscription number (authenticated user, non-authenticated user) can send 1 message in a group within 1 day.
Subscription accounts mainly tend to convey information to users, and can send a group message every day before and after authentication. If you just want to send messages simply to achieve promotional results, it is recommended to choose a subscription account. There is a chance to upgrade the certified subscription account to a service account.
What is the WeChat service number:
Service number: Provides enterprises and organizations with stronger business services and user management capabilities, mainly focusing on service interaction (functions similar to 12315, 114, banks, providing binding information, and service interaction);
Applicable groups: media, enterprises, government or other organizations.
Number of mass sending times: 4 mass sending messages can be sent within 1 month of service number (by natural month).
If you focus on service interaction (such as banking, etc.), you can choose this type. Before and after authentication, you can send 4 messages in a group each month, which is much smaller than the subscription account, but you can enable WeChat payment to get more functions that subscription accounts do not have. The service account cannot be changed to a subscription account.
What is the enterprise WeChat account (enterprise number):
Professional office management tools for enterprises. A consistent communication experience with WeChat, providing rich and free office applications, and interoperating with WeChat messages, mini programs, WeChat payment, etc. Enterprise WeChat accounts can provide the following specific services for enterprises: smart check-in, flexible approval, interoperability with WeChat, third-party applications Enterprise WeChat accounts are mainly used for internal communications of the company, management teams, and they need to verify their identity to successfully follow the enterprise account.
What is WeChat applet:
A mini program is a new open capability, and developers can quickly develop a mini program. Mini programs can be easily obtained and disseminated within WeChat, and at the same time have an excellent user experience.
