What is STP Marketing
The letters S, T and P in STP are the abbreviations of the three English words Segmenting, Targeting, and Positioning, which are the meanings of market segmentation, target market and market positioning. STP Marketing is the core of modern marketing strategy.
STP Marketing is a three-element of marketing strategy. In modern marketing theory, market segmentation, target market (Market Targeting), and market positioning are the three core elements that constitute a company’s marketing strategy, and are called STP marketing.
Market Segmenting
It refers to the market classification process in which marketers divide the market of a certain product into several consumer groups based on differences in consumer needs and desires, purchasing behaviors and purchasing habits through market research. Each consumer group is a segmented market, and each segment is a group composed of consumers with similar demand tendencies.
?Target Market (Market Targeting)
It is that after market segmentation, the company prepares one or several sub-markets to meet its needs with corresponding products and services. No enterprise does not have enough human resources and funds to meet the entire market or pursue excessive goals. Only by playing to its strengths and avoiding its weaknesses and finding a target market that is conducive to leveraging the existing human, financial and material advantages of the enterprise, can it not be confused and stumbled on the huge market.
Market Positioning
It refers to the company conducting marketing design based on the psychology of potential customers, creating a certain image or personality characteristic of a product, brand or company in the minds of target customers, retaining a deep impression and unique position, thereby gaining a competitive advantage.
