WeChat event marketingAs the hottest marketing method today, H5 shines brightly on WeChat events, and everyone agrees It should be felt, public account push, circle of friends swiping, WeChat group sharing, etc. Many marketers and planners want to use H5 to carry out brand promotion and WeChat event marketing communication.
Professional WeChat H5 event marketing supplier: Lanchang Information Technology will talk to you about how to do WeChat event marketing and what is the method?
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User experience is critical
Remember, for the customers who are the main body of this WeChat campaign marketing, we should start from whether the user experience is convenient and fast. Therefore, when designing marketing activities, the ultimate purpose should be as clear and single as possible. Many people like to incorporate multiple marketing purposes into one marketing campaign, and each purpose will increase user operations. In the end, users feel that the experience is not good and difficult. Too big to forego participation.
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Analyze performance through data
The effect of a well-designed WeChat campaign marketing should be measurable, such as how much you invest, how much communication this cost will bring you, how many fans you will increase, how much traffic you will bring, how many products you will sell, etc.
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Limited prizes or inputs
Limited rewards, or inputs. Marketers often say that no matter how much budget is given to me, I can also make activities with the same effect as xx. If you spend 10 million to achieve the same effect, and others only spend 5 million, do you think this kind of marketing campaign is successful? Limited prizes or inputs should be controllable in marketing activities, once uncontrollable it will become an event risk. Make sure that the ROI (Return on Investment) is greater than 1.
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Event operation rules should not be complicated
We are not willing to participate in activities with complicated processes. As mentioned in the first point, it is actually a matter of user experience. Of course, simple rules are sometimes closely related to the number of marketing purposes. As mentioned in the first point, there are many purposes. After that, the rules are naturally complicated. We should never overestimate the user’s IQ or enthusiasm for participation. In this era of fast food culture, we must implement “fool-like” operating rules.
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Participating in interesting sessions
Interesting and fun design can also make users participate involuntarily, and sometimes even no rewards are given, because he has already received spiritual rewards when he participates, and he is happy. If the company’s marketing activities can allow consumers to participate in spiritual rewards and feedback, then they will largely ignore material rewards, thereby reducing the company’s marketing investment.
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Arrange a lucky draw session
WeChat event marketing needs to let users know that there will be a lottery draw at the end of the participation process. This will not only increase the stickiness with the company, but also improve the participation and activity of fans.
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Shanghai Lanchang Information Technology, a professional WeChat event marketing supplier, can customize WeChat H5 event development and other customized services for you, more WeChat For event marketing H5 development information, please contact Blue Chang customer service
